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Frontline - Season 32 Episode 4 : Generation Like

Original title:

PBS Frontline, Frontline (PBS)


1970
YEAR
00:00:00
DURATION
45.3217
VISITS
57
LIKES
Documentary, News
Number of Seasons
45
Number of Episode
854
Network:
PBS
Description
Thanks to social media, today’s teens are able to directly interact with their culture — artists, celebrities, movies, brands, and even one another — in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they’re being used? Do they care? Or does the perceived chance to be the next big star make it all worth it?
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